![]() Owing to the ease of accessibility of plethora of information resources via cell phones, tablets using smart apps, libraries are revisiting their methods of information delivery. Users especially the younger generation is much familiar with the use of such tools and modern libraries are experiencing rapid changes in user perceptions and information seeking patterns. These tools have provided cheaper, instant and faster methods of communicating information irrespective of geographical and time barriers. The rapid advancements in web and availability of growing number of free social networking tools have greatly influenced the present day communication mechanisms. ![]() This finding may guide marketer in creating video-ads that will be popular and make a lasting impression on the viewers. The study found that keywords to elicit emotion, words that refer to inspiring stories, and the integration of hit music trigger the curiosity of the viewers and make the video-ad popular. AYLIEN text analysis using Rapidminer was utilized to classify the sentiments and determined the polarity and subjectivity confidence of the keywords. The paper adapted the five stages in sentiment analysis (Rambocas & Gama, 2013) focusing on keyword extraction instead of sentiment detection. Based on the ten most popular YouTube PH ads from January to June of 2017, the researcher identified the predominant keywords in the food and beverage industry video-ads extracted from the opinions of the viewers of these ads. ![]() Due to the popularity of using social media in promoting products by marketers, opinion mining has become a trend as this examines the sentiments of consumers. ![]() Consumers use social media to communicate and interact with other consumers. The internet has made changes in the way people act that it even provides a forum for the expression of one's opinion. ![]()
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